In this talk we will empower business owners with the right questions to ask development agencies they are interviewing, review the pros and cons of DIY,  OpenSource frameworks and custom solutions. We will also help businesses identify what is important them in a website based on their target audience, type of business and goals. Furthermore we will explain process, how to be prepared, explain the various prices they will likely to receive, optimize budget and recognize the need for ancillary assets to build a truly successful website. Cap the talk by explaining that a website is not an advertising tool, it is a marketing machine and how to benefit from that understanding