Sybil has led marketing teams at several award-winning private & public companies, driving marketing strategy, brand development and product launches across Canada. This entrepreneur has taken start-ups to market leadership by building successful, fully-integrated, consumer-focused marketing plans that drive sales, build brand reputation and create lasting customer loyalty. She was the first employee of Steam Whistle Brewing, renowned in Canada for its premium beer. As the CMO at MediPharm Labs, Sybil was part of the start-up team that saw MediPharm Labs go public on the TSX, become a significant employer in Simcoe County and achieve global leadership in the purification of cannabis concentrates and manufacture of advanced pharma-quality products.
The Role of HR in Branding – Stay Tuned as More Details Come Available