Influencing human behaviour is critical to the success of every business – and is one of the biggest challenges every business must overcome. This workshop will introduce participants to a “human-centered” approach to strategy by taking them step-by-step through the development of a Customer Profile that they can immediately leverage in their sales and marketing efforts. Participants will be provided a workbook that will support their understanding and application of human-centered strategy before, during and after the workshop. The workshop and workbook together will provide participants with lasting insights into how to effectively consider human factors in any area of their business.