Douglas Cole is a sales leader at LinkedIn, a part-time lecturer at The Rotman School, and an advisor with start-up accelerators in Canada and the US. He is the author of a forthcoming book for salespeople, founders, and those who influence strategic investments in their organization.

This workshop is the first of a three-part series that teaches core competencies for those who seek to influence corporate buyers. “Industry Dynamics” focuses on how to link your product or service to the client’s competitive position, helping you sell to companies in a more strategic way.