2 days / 15 talks

Awesome and great speakers

October 24-25

Corey Shelson

Digital Marketing Strategist | 44 North Digital Marketing

A driven entrepreneur with a strong leadership background, Corey founded 44 North Digital Marketing in 2015 with the vision of creating an agency that could do it all. Corey has become a trusted name in the industry through his work in roles including Digital Marketing Coach at Ryerson University’s Chang School of Business’ Experiential Learning Exchange and Entrepreneurship Mentor at Georgian College’s Henry Bernick Entrepreneurship Centre. Corey is a sought-after public speaker and digital marketing trainer who has spoken to audiences at the Richard Ivey School of Business, Western University Accelerator, Western University Propel Entrepreneurship Centre, the Inspiring Innovation Conference in Collingwood and Unlondon Forward Speaker Series.

Prior to his career in business, Corey served for 12 years as a Combat Engineer Officer with the Canadian Armed Forces. Corey is the recipient of the General Campaign Star, Canadian Forces’ Decoration and Joint Task Force Afghanistan Commander’s Commendation.

Corey’s Idea

How to Leverage Marketing Automation to Scale Your Business

Are you an entrepreneur or business owner who is struggling to scale your business due to the volume of work on your plate? Are you finding it difficult to stay on top of mundane tasks related to appointment scheduling, email follow ups, lead nurturing, up-selling/cross-selling, onboarding, event reminders, social media management and so on?

Don’t worry, you are not alone!

In this interactive session we’ll reveal how digital marketers use marketing software to automate repeatable, redundant tasks and leverage the insights to improve your marketing approach and overall business operations.

In this session we you’ll learn:

1. Problems that business owners typically face and how marketing automation can help solve these issues and automate repeatable and redundant tasks.

2. Affordable software/tools that are available on the market including an overview of what they do, how they work and how much they cost.

3. Marketing automation workflows/recipes for common situations. You learn which tools to use and how to get multiple tools to work together to automate specific tasks in your business.

Upon completion of this session you will understand how to automate repeatable tasks in your business using marketing automation and have a list of recommended workflows to immediately put our recommendations into action.

Don’t miss out on this opportunity to learn how to automate your business operations and put systems in place that are needed to grow to the next level!

Make The


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Breakout Stream




Georgian College Design & Digital Arts Centre

Round #1

1:00pm – 2:10pm

Round #2

2:20pm – 3:30pm