CENTRAL ONTARIO

3 Days / 40+ Expert and Inspiring Speakers

October 19-22, 2021

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Conference Schedule 2021

Our tech team will be working hard behind the scenes to get any live pieces up on the platform as quickly as possible, so if there are any sessions you miss, you will be able to go back and watch at your leisure before the end of the summit. VIP participants will have additional access to these videos for a limited time after the summit.

Tuesday, October 19, 2021


1:00pm

Reimagine your Future Post COVID-19: Foster Innovation & Agility

Keynote: Lital Marom

In this talk Lital will take you through a new method of proactive leadership thinking that is relevant to all executives that operate in today’s high-velocity digital era of constant disruptive change.

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2:00pm

Economic outlook: What’s next for your business?

As the economy roars back to life, it’s become clear that the past 18 months have fast-forwarded long-term disruption. From growing labour shortages and the rise of remote work, to the expansion of digital business and increasingly frequent climate events; Canadian entrepreneurs will need to focus on innovation, inclusion and sustainability to maintain their growth amidst these changes.
Learn More
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2:30pm

Pop-Up Talk: Michèle Newton

The Key to Inclusion; my Personal Journey

2:30pm-3:30pm

How to Evaluate Angel-Investment Opportunities

Learn more about what it means to be an Angel at the Georgian Angel Network.


3:00pm

A Conversation with Mabel’s Labels

A talk with Julie Ellis, co-founder of Mabel’s Labels, one of Canada’s greatest small business success stories.
Learn More About Julie


3:30pm

A Conversation with Little Canada

An interview with Jean-Louis Brenninkmeijer, Founder of Little Canada
Learn More About Jean-LouisLearn More About Jelmer

3:30pm

Further Faster Grand Pitch Competition

6 finalists come together to compete for the chance to win $10,000 to put towards their business


4:30pm – 6:30pm

GAN Investor Meeting

A unique opportunity to see what an investor meeting looks like

Wednesday, October 20, 2021


8:00am

VIP Experience: Morning Yoga

with Oxygen Yoga – Barrie South


9:00am

Networking Social Hour

If you’re looking for the best way to create life enhancing connections at Xcelerate Summit, Sandbox Centre (SBX) Social Hour Takeover is the answer!
Learn More
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10:00am

Hamza Khan

Opening & Keynote – with an introduction from MaryLynn West-Moynes, President and CEO of Georgian College
Learn More


11:00am

Start Workshop

Attracting employees in a turbulent labour market.

Geneviève Lagacé-Gore & Janice Leroux

The pandemic has certainly forced companies to shift their recruitment and employee benefits strategies. Join us to learn more about how to develop a sound recruitment strategy and a best practice approach to optimize your selection results. Learn about the proactive benefits solutions that will elevate your offering during these challenging times.


About GenevièveAbout Janice
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11:00am

Grow Workshop

How to Increase Resilience Through Connection

TRIAD GROUP OF COMPANIES

Join the creators of Triad Group of Companies and The Big Blue Door Virtual Workspace to learn how an experiment in interdependence and intuition has resulted in personal and business growth. Your client’s love you and you love them. You have colleagues you respect and a mentor or coach that you trust. You feel connected in many ways, after all, your ability to connect is a clear factor in your success over the years since you were a start up. Now, it is time to change things up. You want to grow and not sure you can take on anymore ‘new’ or ‘time saving’ changes. When people have reached the edges of their resilience, it is common to find ways to isolate and recuperate. Instead, it is time to connect, in new and more creative ways. It is time to release some of the thinking that has driven your success so far. In this workshop, you will discover:

  • How independence is your gateway to inter-dependence
  • Which success habits to keep, add, and toss during your growth phase
  • How to embrace flexibility through boundaries
  • How Triad uses their ‘Piece of Cake’ policy to form an amazing team


About Karen KAbout Karen C
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11:00am

Scale Workshop

Should SMEs focus on domestic trade in a post-Covid era?

World Trade Centre Toronto – Trade Accelerator Panel Discussion & Case Studies

This will explore the pros & cons of exports, international sourcing and the current hurdles SMEs are facing as their emerge from the pandemic. The panel will discuss potential solutions to support SMEs in their growth recovery.


About GwenaëleAbout DaveAbout TiffanyAbout Chris
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12:00pm

Networking Social Hour

It’s time to get a little informal and a lot more social. SBX Social Hour Takeover is facilitated networking with a little bit of calamity and a lot of opportunity to make life enhancing connections in a very relaxed setting. Within the hour, you’ll be whisked around the virtual networking rooms where you never know who you might meet… Could be the keynote speaker, could be someone you haven’t seen in a long time, could be someone you just met… Could be the connection you didn’t know you needed.
Learn More
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1:00pm

Start Workshop

Living Legally in a COVID-19 World

Presented by Pace Law

It’s likely you’ve only considered speaking to a lawyer for your business when something has gone wrong, and you need some serious help. In a COVID-19 world, the legal risks of doing business have increased exponentially as entrepreneurs are doing everything they can to keep up with the ever-evolving demands of both the digital and real world marketplaces. This workshop will shed light on the legal risks lurking in the shadows and will empower you with several action items you likely need to take care of to live legally in a COVID-19 world.


About Vanessa
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1:00pm

Grow Workshop

Secure my digital World: Cyber Security and Protection

Sandy Boucher & Thomas Turnbull | Grant Thornton LLP

Cybersecurity is a growing risk for all industries. Grant Thornton’s extensive cybersecurity work shows that the threats that organizations face and the true impact of a cyber-attack is not well understood by businesses in general. This event comprises a wealth of information on cybersecurity to address this gap, including:

  • The top cybersecurity risks facing Canadian businesses
  • Lessons from the front lines on how these risks can impact your organization
  • How to safeguard against security breaches and steps your organization can take to prepare your people, protect your critical information and infrastructure, and improve your cybersecurity
  • Common mistakes that Canadian businesses are making that leave them vulnerable to cyber-attack
  • Tips on how to make immediate changes that can significantly improve the security of your organization


About SandyAbout Thomas
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1:00pm

Scale Workshop

Industry Dynamics: Becoming a Strategist

Douglas Cole, Sales Leader at LinkedIn

This workshop is the first of a three-part series that teaches core competencies for those who seek to influence corporate buyers. “Industry Dynamics” focuses on how to link your product or service to the client’s competitive position, helping you sell to companies in a more strategic way.


About Douglas
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2:00pm

Exclusive VIP Event: DIY Desk Plant

with Forgather Floral


3:00pm

Exclusive VIP Event: Jerk Cooking Show

with Roxann Whittingham, founder of Ms. Hotty Hotty Jerk Sauce
Learn More


4:00pm – 6:00pm

2021 Summer Company Virtual Showcase

This year, 10 Small Business Enterprise Centres, ranging in a geographic spread from Thunder Bay to St. Catharines, will join together in the first collaborative event between centres, as a part of Xcelerate Summit. Join us to meet the youth from these centres who will be featured in a virtual showcase where the public can shop new goods and services, network with the students, but most importantly continue to support local.
Learn More
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Thursday, October 21, 2021


8:00am

VIP Experience: Morning Yoga

with Oxygen Yoga – Barrie South


9:00am

Networking Social Hour

You’ll be whisked around the virtual networking rooms in randomized groups to maximize your opportunity to meet more people. In each networking room you’ll have 5-7 minutes as a group to make connections. We call them life enhancing connections because we’re going beyond your professional capacity and into your personal interests. This is where the facilitated networking comes in. Each virtual networking room will have an informal theme (ie. where’s your favourite travel destination / what was your first job?)
Learn More
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10:00am

Start Workshop

How to build a website without coding

Max Mirho, The EntrepreNerd

You used to need to know HTML, CSS and more to build a website, but now you can whip up something for free in under an hour. We’ll be going over a series of no-code website builders and how you can use them to start or power your business.


About Max
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10:00am

Grow Workshop

Growing with B Corp

Barriston Law

Labour shortages, competitive markets and a push for improved company culture can leave any business looking for a better way to grow. Join Barriston Law, Busch Systems, and Chickapea pasta as they discuss how they’ve used their B Corp Certification to help with employee recruitment and retention, attracting a loyal customer base and developing their companies’ values.


About ShelbyAbout JacklynAbout CraigAbout Jesse
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10:00am

Scale Workshop

The Future is Hybrid

Botree

Did you know: According to Zoom, Hybrid work led to improvements in productivity, customer satisfaction, employee engagement, and diversity and inclusion (compared to pre-pandemic levels). We’ve all heard the buzz about hybrid, but what does it actually mean for your business? Many people are unsure if a hybrid workforce is for them and are hoping to return back to office as soon as possible. However, workplace patterns have been trending towards hybrid before COVID-19 even started. Unlike the first lockdown, now we have time on our side to weigh out our options and find what works best for your business. Join Botree, a business advisory and training group, as we look at data driven solutions for your workplace. In this open and engaging workshop, we will be discussing the upcoming “Great Resignation”, teach you how to keep your employees invested, provide you with real examples from local businesses, and show how your business can thrive by adapting a hybrid model.


About TeenaAbout Jordann
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11:00am

Start Workshop

Level Up Your Live!

Jan Bailey

• Are you an engaging and dynamic presenter even when the camera comes on? • Do you genuinely connect with your audience on camera and in person? • Are you still ‘yourself’ if the spotlight is on you? Whether you’re looking for funding, hiring key talent or actively selling your product, you need your audience to be as passionate about your business as you are. Though the list of hats an entrepreneur must wear is long, ultimately, if you can’t educate and motivate your clients, your team or your investors, it is impossible to Xcelerate your business. “If you can’t communicate ad talk to other people and get across your ideas, you’re giving up your potential.” Warren Buffet


About Jan
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11:00am

Grow Workshop

Customer Loyalty & Journey Mapping

Karen Hogg

In this session, we will use a simple to understand mapping framework to uncover current processes that may impede the success of your product or solutions. This will touch at a high-level on market research to give you an understanding of customer loyalty We will also create a customer/user experience map, highlighting areas that the problem statement is associated with and other pain points. Outcome:

  • A current state customer journey analysis
  • A framework for identifying user pain points
  • Homework after session: You will be asked to map out your customer/user journey.


About Karen
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11:00am

Scale Workshop

Navigating the Future Labour Market

Barriston, BDO, BDC

As the economy roars back to life, it’s become clear that the past 18 months have fast-forwarded long-term disruption. From growing labour shortages and the rise of remote work, to the challenges of talent retention, and expansion of digital business; Canadian entrepreneurs will need to focus on innovation, inclusion and sustainability to maintain their growth amidst these changes. Join us to learn how to adapt to the labour shortage situation, and some best practices of corporate and automation strategy solutions.

About LisaAbout RandyAbout Darryl
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12:00pm

Exclusive VIP Event: Indigenous Cooking Show

with Chef Charles Catchpole


12:00pm

Networking Social Hour

SBX Social Hour Takeover isn’t about selling – it’s about shared experience and a willingness to give. All you have to do is show up with a smile, a little curiosity, and we’ll handle the rest.
Learn More
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1:00pm

Presidents’ Panel

An annual favourite moderated by Brian Brennan. Click through to find out who the Presidents are for 2021!
Learn More
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2:00pm

Exclusive VIP Event: Xperience Local Foods

with Gorgeous Spice Co. and Mother Butter Shortbread


3:00pm

Exclusive VIP Event: Thornbury Cider Cocktail Hour

Thornbury Craft Cider & Beer
Learn More


4:00pm – 6:00pm

Exclusive VIP Event: VIP Virtual Cocktail Hour

Georgian Bay Spirit Co.

Friday, October 22, 2021


Rest & Recharge Day

Catch up or re-watch or experience all the Pop-Up Talks and sessions that are relevant to your business; set aside some time to reflect on all you’ve learned this week
Pop-Up Talks Sponsored by:
Pace Law

Dave Archer

What I’ve Learned About Life & Business Through Exporting

Learn More


Melissa Pauli

How big brands create their digital strategies

Learn More


Dana Kaluzny

Collaboration and Consultation: Disrupt the Script.

Learn More





Mayor Lehman

Cities: a force for social good

Learn More


Jess Khouri

Building a Feminist Business

Learn More


Shelly Skinner

From Trauma to Purpose

Learn More





Kerry-Ann Charles

Finding the balance between operations and carrying out your environmental responsibility

Learn More


Craig Busch

Experience Share

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Dr. Brad Dibble

A Lesson in Lateral Thinking: What Business Can Learn From Health Care

Learn More





Robert D. Stewart

You Will be Hacked: Not if, but when.

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Andreea Campobasso

Somebody has to say it.

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Rodrigo Hoffmann

How big brands create their digital strategies

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Jessie Larche

Winning At Digital Advertising In 2022 and Beyond

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Virginia Barlow

VIP Xperience: The Desk Pest

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Oh Beehive: Beeswax Food Wrap + Bumble Bags

How to Use Beeswax Wraps






Vanessa Locicero

The Legal Mindset Shift You Didn’t Know You Needed to Make: Would you rather…?

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