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Program

Xcelerate Summit offers a variety of education, workshop, and business engagement opportunities featuring expert speakers from a variety of backgrounds to deliver only the most valuable and relevant content.  The main agenda is packed with Keynote Presentations, Panel Discussions, and Case Studies. Please review the week’s events and register to invest in advancing your business today!

Join us at Snow Valley Barrie on Wednesday, October 25th and Thursday, October 26th!

Focus on Operations & Innovation

8:00am - 8:30am - Registration & Breakfast

8:30am - 8:45am - Introductions and Welcoming Remarks

8:45am - 9:45am - Opening Keynote: Eric Termuende

Eric Termuende is on a mission to change the way we talk about work and get fulfillment from it. An author, speaker, and entrepreneur, Eric is co-founder of NoW Innovations, and Lead Content Strategist for True Calling Canada. He travels the world talking about the future of work and multiple generations in the workplace.

The Future of our Workforce
The World Economic Forum says we are now entering the fourth Industrial Revolution, one where we no longer are taking steps, but leaps forward. Considering exponential integration of technology and accessibility of information being greater now than ever before, what stories are we telling to attract the right candidates to the workforce? More so, how are we finding purpose in the work we do and happiness in the lives we live? In his presentation, Eric talks about the importance of community and belonging at work. The conversation about the future of work is bigger than Millennials and generations, and spans wider than technology and workplace aesthetic- it is about people and creating a life each of us can enjoy living through the work we do.

9:45am - 10:00am - Break

10:00am - 11:00am – Breakout Sessions: Choose One!

How Do I Drive Value in my Business?

An Overview of Valuations: Why are they needed and what sorts of things drive value in the eyes of a valuator and/or the market? Learn what is involved in the valuation process and how to understand the different reasons and uses of a valuation.

Speaker: Brent Jackson – Director Transactions, Grant Thornton LLP

Brent Jackson has worked with the Transactions group for over 15 years and has advised small businesses, mid market owners, and stakeholders on several business valuations files relating to M&A transactions, tax reorganizations, and financial reporting.


Because it is 2017! Recruitment Strategies for Today’s Business

Modernizing Recruiting Strategies: Using social media and behavioural techniques in today’s recruitment market and keeping that new hire!

Speaker: Susan Keast – Career Broker, The Staffing Exchange Inc.

Susan is well versed CHRL (Certified Human Resources Leader) specialist with over twenty years of Human Resources and a passion for Recruitment and Selection derived from many industries. As an entrepreneur, she focuses on small to medium size businesses that need the recruitment specialization and subject matter expertise. Susan minimizes risk for clients (downtime, loss of business, legislation implications). She volunteers extensively in the community as a Rotarian and on numerous Not for Profit boards. Susan has three children and loves reading and sailing!


Outsourcing VS Insourcing

– How to effectively tackle your organization’s digital marketing strategy: Using examples, Chris will outline how to plan and use outside support from digital agencies to build your marketing strategy and then look at how to use or hire inside talent to build internal capacity, use best practice skills, reduce risk and costs over time.

Speaker: Chris Adams – Co-Founder, gShift

Disruption is causing businesses to face marketing and technology challenges more rapidly than ever before, but with change comes opportunity. Chris works with businesses to understand how to scale and build growth that have not yet been visioned using innovative digital marketing, funding, software and technology approaches. Chris specializes in digital marketing strategy, innovation, funding mechanisms and business advisory services. Chris loves when all aspects of product design align with overall corporate goals to produce exceptional customer experiences.

Chris’ philosophy is that start-ups are built on great ideas, team structure, product strategy, execution and agility, and that truly listening and understanding the needs of each customer and partner is crucial to success. These beliefs are core to the success of Chris’ current start-ups Adams Hamilton (founder) and gShift (cofounder); and his previous start-ups, that include Hot Banana Software (cofounder), a web content management system, and cgk Technologies (cofounder), an Internet marketing and application development company. (Note: Both Hot Banana and cgk were acquired by Lyris in 2006.) Chris also provides entreprenuerial advisory services at the Henry Bernick Entrepreneurship Centre (HBEC) located at Georgian College and he currently sits on a number of start-up advisory boards.

When Chris is not advising start-ups, he is a dedicated father, sailboat racer, cultural supporter, member of the rock band Sonic Coalition, Barrie Yacht Club board member and has been a Barrie Film Festival Board Member for the past 13 years. He is passionate about contributing to the community, by helping to build a sense of place within the City of Barrie.


These Breakout Sessions Sponsored By:

11:05am - 12:00pm – Breakout Sessions: Choose One!

How Do I Drive Value in my Business?

An Overview of Valuations: Why are they needed and what sorts of things drive value in the eyes of a valuator and/or the market? Learn what is involved in the valuation process and how to understand the different reasons and uses of a valuation.

Speaker: Brent Jackson – Director Transactions, Grant Thornton LLP

Brent Jackson has worked with the Transactions group for over 15 years and has advised small businesses, mid market owners, and stakeholders on several business valuations files relating to M&A transactions, tax reorganizations, and financial reporting.


Because it is 2017! Recruitment Strategies for Today’s Business

Modernizing Recruiting Strategies: Using social media and behavioural techniques in today’s recruitment market and keeping that new hire!

Speaker:

Susan Keast – Career Broker, The Staffing Exchange Inc.

Susan is well versed CHRL (Certified Human Resources Leader) specialist with over twenty years of Human Resources and a passion for Recruitment and Selection derived from many industries. As an entrepreneur, she focuses on small to medium size businesses that need the recruitment specialization and subject matter expertise. Susan minimizes risk for clients (downtime, loss of business, legislation implications). She volunteers extensively in the community as a Rotarian and on numerous Not for Profit boards. Susan has three children and loves reading and sailing!

 

 

 

 


Outsourcing VS Insourcing

– How to effectively tackle your organization’s digital marketing strategy: Using examples, Chris will outline how to plan and use outside support from digital agencies to build your marketing strategy and then look at how to use or hire inside talent to build internal capacity, use best practice skills, reduce risk and costs over time.

Speaker: Chris Adams – Co-Founder, gShift

Disruption is causing businesses to face marketing and technology challenges more rapidly than ever before, but with change comes opportunity. Chris works with businesses to understand how to scale and build growth that have not yet been visioned using innovative digital marketing, funding, software and technology approaches. Chris specializes in digital marketing strategy, innovation, funding mechanisms and business advisory services. Chris loves when all aspects of product design align with overall corporate goals to produce exceptional customer experiences.

Chris’ philosophy is that start-ups are built on great ideas, team structure, product strategy, execution and agility, and that truly listening and understanding the needs of each customer and partner is crucial to success. These beliefs are core to the success of Chris’ current start-ups Adams Hamilton (founder) and gShift (cofounder); and his previous start-ups, that include Hot Banana Software (cofounder), a web content management system, and cgk Technologies (cofounder), an Internet marketing and application development company. (Note: Both Hot Banana and cgk were acquired by Lyris in 2006.) Chris also provides entreprenuerial advisory services at the Henry Bernick Entrepreneurship Centre (HBEC) located at Georgian College and he currently sits on a number of start-up advisory boards.

When Chris is not advising start-ups, he is a dedicated father, sailboat racer, cultural supporter, member of the rock band Sonic Coalition, Barrie Yacht Club board member and has been a Barrie Film Festival Board Member for the past 13 years. He is passionate about contributing to the community, by helping to build a sense of place within the City of Barrie.


These Breakout Sessions Sponsored By:

12:05pm - 1:15pm - Innovation Alley (Lunch)

Innovation Alley

Spend your lunch break navigating the corridor of Innovation Alley!

Explore the latest  innovative technologies with hands on equipment and concepts created and provided by local businesses and organizations. Enjoy food stations throughout Innovation Alley created by Snow Valley with a highlight on locally grown and produced ingredients.


Innovation Alley Sponsored By:

1:15pm - 2:15pm - Breakout Sessions: Choose One!

 Structuring Your Business – Practicalities and Liabilities

This session will discuss the various business structures (sole proprietorship, partnership, corporation, and joint ventures) and how to assess which is right for you. This will include a conversation about knowing when is the right time to incorporate.

Speakers:

Lisa Roszell – Associate Lawyer, Barriston LLP

Lindsay Hayes – Articling Student, Barriston LLP

Lisa is an associate lawyer at Barriston LLP who advises clients in the areas of real estate, business law, and wills and estate planning. Lisa approaches her practice with enthusiasm and a strong attention to detail. She strives to provide excellent client service.

 

 

 

 

 

 

Lindsay is an Articling Student at Barriston Law. She graduated from the University of Kent in Canterbury, England in 2016 with her LL.B. Lindsay began her articles in April of 2017 and has gained experience in family law, estate litigation, and civil litigation. Lindsay recently started her solicitor rotation and is eager to gain more experience in the areas of corporate and commercial law, wills and estates as well as real estate law.

 

 

 

 

 


Funding 101 For Start-ups and Small Business

– Learn about invaluable sources of potential funding for your start-up and/or business.  Daniel and Chris, using examples, will provide insight into funding mechanisms; from loans, grants, and incentives to drive your business during different stages of growth.

Speakers:

Daniel Graham – Business Development Manager, Futurpreneur
Chris Adams – Mentor, Henry Bernick Entrepreneurship Centre

Daniel Graham is a Business Development Manager with Futurpreneur Canada, a national not-for-profit organization created to help young entrepreneurs (18-39) by providing pre-launch coaching, financing and mentorship. He has helped hundreds of aspiring entrepreneurs to develop viable business plans, and access the capital needed to start-up. Daniel is focused on creating more opportunities to help young people start and launch their own business ventures.

 

 

 

Disruption is causing businesses to face marketing and technology challenges more rapidly than ever before, but with change comes opportunity. Chris works with businesses to understand how to scale and build growth that have not yet been visioned using innovative digital marketing, funding, software and technology approaches.

Chris specializes in digital marketing strategy, innovation, funding mechanisms and business advisory services. Chris loves when all aspects of product design align with overall corporate goals to produce exceptional customer experiences. Chris also provides entreprenuerial advisory services at the Henry Bernick Entrepreneurship Centre (HBEC) located at Georgian College.  And he currently sits on a number of start-up advisory boards.

When Chris is not advising start-ups, he is a dedicated father, sailboat racer, cultural supporter, member of the rock band Sonic Coalition, Barrie Yacht Club board member and has been a Barrie Film Festival Board Member for the past 13 years. He is passionate about contributing to the community, by helping to build a sense of place within the City of Barrie.


Internet Security: What You Don’t Know *Should* Scare You

As  we all become more and more dependent on technology, online threats are increasing at an alarming rate. The online security industry is always a step behind and scrambling to catch up to the online-evil-doers. How can you move from a never-ending cat and mouse game to a truly secured state? (This is not a rhetorical question – we will tell you)

Speakers:

David Redekop & John Harbarenko – Co-Founders, Nerds On Site


John Harbarenko and David Redekop founded Nerds On Site in 1995. The company has grown to include hundreds of nerds across Canada and other countries including USA, South Africa, UK and Australia. The Nerds On Site team works together to provide services and solutions for SMEs.


These Breakout Sessions Sponsored By:

2:20pm - 3:20pm – Breakout Sessions: Choose One!

Structuring Your Business – Practicalities and Liabilities

This session will discuss the various business structures (sole proprietorship, partnership, corporation, and joint ventures) and how to assess which is right for you. This will include a conversation about knowing when is the right time to incorporate.

Speakers:

Lisa Roszell – Associate Lawyer, Barriston LLP

Lisa is an associate lawyer at Barriston LLP who advises clients in the areas of real estate, business law, and wills and estate planning. Lisa approaches her practice with enthusiasm and a strong attention to detail. She strives to provide excellent client service.

 

 

 

Lindsay is an Articling Student at Barriston Law. She graduated from the University of Kent in Canterbury, England in 2016 with her LL.B. Lindsay began her articles in April of 2017 and has gained experience in family law, estate litigation, and civil litigation. Lindsay recently started her solicitor rotation and is eager to gain more experience in the areas of corporate and commercial law, wills and estates as well as real estate law.

 

 

 

 

 


Funding 101 For Start-ups and Small Business

– Learn about invaluable sources of potential funding for your start-up and/or business.  Ryan and Chris, using examples, will provide insight into funding mechanisms; from loans, grants, and incentives to drive your business during different stages of growth.

Speakers:

Daniel Graham – Business Development Manager, Futurpreneur
Chris Adams – Mentor, Henry Bernick Entrepreneurship Centre

Daniel Graham is a Business Development Manager with Futurpreneur Canada, a national not-for-profit organization created to help young entrepreneurs (18-39) by providing pre-launch coaching, financing and mentorship. He has helped hundreds of aspiring entrepreneurs to develop viable business plans, and access the capital needed to start-up. Daniel is focused on creating more opportunities to help young people start and launch their own business ventures.

 

 

 

Disruption is causing businesses to face marketing and technology challenges more rapidly than ever before, but with change comes opportunity. Chris works with businesses to understand how to scale and build growth that have not yet been visioned using innovative digital marketing, funding, software and technology approaches.

Chris specializes in digital marketing strategy, innovation, funding mechanisms and business advisory services. Chris loves when all aspects of product design align with overall corporate goals to produce exceptional customer experiences. Chris also provides entreprenuerial advisory services at the Henry Bernick Entrepreneurship Centre (HBEC) located at Georgian College.  And he currently sits on a number of start-up advisory boards.

When Chris is not advising start-ups, he is a dedicated father, sailboat racer, cultural supporter, member of the rock band Sonic Coalition, Barrie Yacht Club board member and has been a Barrie Film Festival Board Member for the past 13 years. He is passionate about contributing to the community, by helping to build a sense of place within the City of Barrie.


Internet Security: What You Don’t Know *Should* Scare You

As  we all become more and more dependent on technology, online threats are increasing at an alarming rate. The online security industry is always a step behind and scrambling to catch up to the online-evil-doers. How can you move from a never-ending cat and mouse game to a truly secured state? (This is not a rhetorical question – we will tell you)

Speakers:

David Redekop & John Harbarenko – Co-Founders, Nerds On Site


John Harbarenko and David Redekop founded Nerds On Site in 1995. The company has grown to include hundreds of nerds across Canada and other countries including USA, South Africa, UK and Australia. The Nerds On Site team works together to provide services and solutions for SMEs.


These Breakout Sessions Sponsored By:

3:30pm - 4:30pm – Trends Panel

This panel of locally integrated and community based resources will discuss emerging trends affecting small and medium size businesses. Highlighting upon digital technology and strategizing to retain skilled talent, these experts will also analyze how collaboration and coopetition can be leveraged for business success.


Panelists

John Guarasci – Business Centre Manager, BDC

John Guarasci is an experienced professional that has done both his own entrepreneurial ventures and provides leadership to a team of business advisors that help entrepreneurs grow successful business ventures.  Since graduating from Brock University with a major in entrepreneurship, John has been involved with various industries such as financial, real estate health & wellness and retail.  Over the past ten years John has held various positions with the Business Development Bank of Canada and is currently the Business Centre Manager for BDC in Barrie.

 

 

 


Karen Dubeau – Director of Creative Economy, City of Barrie

Karen Dubeau is the Director of Creative Economy with InvestBarrie, at the City of Barrie.  In her role, she has oversight on strategy and operational programs to grow a dynamic ecosystem that includes startups, existing companies seeking to leverage innovation, academic partners and institutions.  She will be working to expand the City’s successful Arts and Culture programs to incorporate innovation and to highlight the role of the Arts in driving community prosperity.

 

 


Deborah Foster-Stahle – Executive Director, BNI Ontario Central

Deborah Foster-Stahle is president of OfficeInc! Corp. and executive director and franchise owner of BNI Ontario Central. She’s passionate about sharing wisdom and ideas on topics such as collaboration and coopetition, creativity and innovation, leadership and team effectiveness, and community economic development, having presented to audiences from around the globe and around the corner. Her views on leadership and collaboration have been featured in national and local newspapers including Globe & Mail and Huronia Business Times, and she’s appeared on talk shows such as Your Business, Georgian Bay Life and Daytime. Deborah’s background includes a degree focused in Industrial & Organizational Psychology and over a quarter century of consulting, management and marketing experience in the corporate and not-for-profit sectors. Deborah has assisted in the development and growth of both intra- and inter-sector collaborative networks in the academic, IT, hospitality and medical sectors, as well as among an array of small to mid-sized businesses. Follow Deborah on Facebook, LinkedIn, and Twitter.


Patricia Dent – President, Barrie Chamber of Commerce

Patricia is the President of the Board of the Barrie Chamber of Commerce and the CEO of Grow Vantage. Through the Chamber, Patricia’s mandate is to add value to local business, by providing opportunities for advocacy, education and connectivity to other businesses. Through Grow Vantage, an entrepreneurial training program, and as a business coach, she works with business owners to design, launch and grow their businesses; teaching strategies in marketing, sales, communications, and finance, and techniques to increase productivity, manage and protect their businesses. In other words, what business owners need to learn to run their businesses successfully, grow their networks, and avoid delays and costly mistakes through on-demand coaching.

With over 25 years of business experience from start-up to corporate, she has worked in multiple sectors, including telecom, financial services (the TSX), entrepreneurial support and innovation, and health care. She has appeared on Rogers Daytime and City TV. Patricia has a degree with distinction in Sociology from U of T, Marketing certification from Ryerson University and designations in coaching, event marketing and CRM.

 


Moderator
Lindsay Langlois – Partner, BDO Canada

Lindsay resides in Barrie, and has over 15 years of public accounting experience working primarily in audit, personal and corporate taxation, and general client financial and management advisory services. Lindsay’s expertise lies in both profit-based corporations, including manufacturing and service companies, and not-for-profit organizations and charities with a focus in the Healthcare sector.  She is a BDO Assurance and Tax Reviewer and instructs at various internal BDO training courses, including annual accounting and assurance updates.


Trends Panel Sponsored By:

 

Focus on Sales & Marketing

8:00am - 8:30am - Registration Breakfast

8:30am - 9:00am – Pitching Information Session Presented by TELUS

Have You Registered to Participate in the TELUS Pitch Contest?

Join TELUS in this informational session on the TELUS Pitch Contest and how you can put your best elevator pitch forward.

Speaker: Chelsie McKnightDirector, Channel Strategy & Enablement, TELUS Small Business Solutions

With 11 years’ experience at TELUS, Chelsie brings a breadth of knowledge to her channel strategy and enablement role, with previous positions in strategic planning, product development, capital governance, and marketing. Leading a team of 25 people with diverse job responsibilities, she has built a strong brand as a collaborative and inspirational leader.

As a strong advocate for women in leadership, Chelsie volunteers with Connections, the TELUS Women’s Network, and mentors new talent.  In 2015, she was recognized as an Emerging Leader by Victoria College at the University of Toronto. She has been recognized internally as a Peak Performer award winner for her significant contributions to the small business team, and as a Community Champion for her leadership and dedication to volunteerism, which includes leading Habitat for Humanity builds, which has risen over $250,000 to date.

9:00am - 10:00am – Presidents Panel

Just Announced: Our Presidents!

Peter ChiodoFlying Monkeys Craft Brewery

Peter Chiodo is the Founder, Artisan Brewer and President of the independently-owned, family-operated Flying Monkeys Craft Brewery in Barrie, Ontario, Canada. Leading the Craft Beer Revolution in Ontario, the Flying Monkeys have some of the highest rated, most respected beers flowing out of Canada today exporting a taste of Ontario Craft Beer to eight other provinces, the US, and 17 different countries across Europe and Asia. The brewery’s mantra, “Normal is Weird” comes from Peter’s mandate to Brew Fearlessly, take risks, and, above all, love what you do and make.

Peter completed his Bachelor’s of Science in Business Management at the University of Alabama (1990), his Master’s of Business Administration at the University of Mississippi (1993), and the Intensive Brewing Science program at University of California, Davis (2014). Most recently, Peter travelled to Cross Plains, Tennessee, right smack dab in the middle of the Path of Totality to experience the August 21, 2017, Total Solar Eclipse — because he’s that kind of guy.


Shelby TaylorChickapea Pasta

Shelby Taylor, a Collingwood native, founded Chickapea Pasta and launched into retail in July of 2016. Chickapea is a dried pasta product made with just 2 ingredients: organic chickpeas and lentils. It cooks, looks and tastes like regular pasta, but is packed full of protein, fibre, iron, magnesium and many other nutrients. It’s gluten and allergen free – making it a pasta that anyone can enjoy whether they have health issues, allergies or dietary restrictions. A former health shop owner and mom of two boys under three, Shelby saw a great need for nutritious, convenient meal options, especially for busy families.

After a year and a half in development, Chickapea is now sold in about 1500 stores across North America and is currently being distributed to high school and elementary school programs across Ontario. Shelby has grown her team here in Collingwood from two people to eight people and has just launched a new mac and cheese line.

 

 


John HarbarenkoNerds On Site

John Harbarenko is a co-founder and president of Nerds On Site, an international technology partner to small and medium sized businesses.

In 1995, John was working as computer technician at an electronics big-box store when he saw a need in the marketplace for ‘personalized’ technology service, and an opportunity to break the ice between computer owners, and computer nerds.  That same year, John, along with David Redekop, co-founded ‘Nerds On Site’ to fill this void in the market and provide onsite services to homes and businesses.

After founding Nerds On Site in 1995, John has helped to grow the business to include hundreds of ‘nerds’ (independent contractors).  John has provided leadership in the areas of marketing, talent attraction and retention, eNerd (EntrepreNERD) training, and business process systems development.

A graduate of Fanshawe College in London Ontario (Business Information Systems, 1994), John was the recipient of a Distinguished Alumni Award (2008), as well as a nomination for the 2008 Premier’s Award.


Karen Pratt-HansenPratt Homes

Karen Pratt-Hansen is co-owner of Pratt Homes.  Karen has spent her entire life in and around construction and Karen is the sixth Pratt generation to build homes in Barrie. Since 1890, the Pratt family has built many communities with thousands of new homes across the city allowing several families to enjoy homeownership.

Karen attended the University of Western Ontario and completed her BA degree before going to Bond University in Australia to complete her LLB degree.  After practising law in Australia, Karen and her husband Heljar returned to Canada in 2002 to take over the family business.

Karen and Heljar are both passionate about homebuilding and the community that they live in.  They strive to create unique and innovative communities.  They have further developed the business beyond low rise detached homes and townhomes and into the condominium market.  They believe that each development has its own unique identity and have been known to incorporate innovate architecture, building methods and public art into their communities.   Karen and Heljar love what they do for a living and are passionate about homebuilding and owning a family business.  They have won various nominations and awards for achievements in their industry.

 


Presidents Panel Sponsored By:

10:10am - 10:15am - Break

10:15am - 11:20am – Breakout Sessions: Choose One!

Apps – When You Might Need One? Why You Might Want One?

– In today’s digital age, apps are becoming more and more part of everyday life. As a small business, you often wonder “Am I losing business by not engaging with customers in this area? Does my business even need an app?” Stop thinking small and start thinking big. Apps are often considered for the customer – but what about your employees? Apps are becoming more commonplace in the work place. In this talk, you will learn how to take your company from excelling to exceptional by rethinking what you do day to day and how you can make your business, leaner and more efficient through this use of apps in business.

Speaker:

Fareed Quraishi – Lead Mobile Developer, Treefrog Inc.

Fareed Quraishi is an experienced mobile application developer with extensive knowledge in writing iOS-based apps using Apple’s Swift programming language, as well as Android and other smartphone platforms. He joined Treefrog Inc. in early 2016, bringing his education, his experience as a highly capable developer, and his business acumen to the team. Fareed advanced quickly and now leads the company’s mobile app development team. He holds a B.A. in Computer Science from the University of Windsor, and an Ontario College Advanced Diploma (O.C.A.D.) in computer programming from Conestoga College in Kitchener, Ontario. Fareed will take a deep dive into why it’s vital for modern businesses to embrace the app economy, and how a branded mobile app can help them do so.


Amplifying Your Content Strategy with Influencer Marketing

– The online world has become overwhelming as content marketing continues to be a main focus for many brands. One way to cut through the noise is to not be the only one talking about your brand. Working with influencers can help you break into new online conversations and get your brand in front of a larger audience. In this session we will look at what exactly is influencer marketing, how to identify and contact influencers, and how to build and measure a solid influencer marketing campaign. The session will include a comprehensive workbook to help get you started.

Speaker:

Crys Wiltshire – Digital Account Manager, Collaborative Haus

Crys Wiltshire is a digital marketer with over 12 years experience and a passion for content and social strategies. She is the Digital Account Manager of Collaborative Haus, a leading full stack marketing agency, located in Midland and serving clients worldwide. Crys holds a diploma in Advertising from Georgian College and is working on her MBA in Marketing at Athabasca University.

In her downtime, Crys spends her time with her family in beautiful North Simcoe. Her passion for social and content extends into her personal life as a blogger and brand ambassador. She writes primarily about her family and life in general at www.ideallyspeaking.ca. Follow her on Twitter @CrysWiltshire.

 

 

 


Explainer Videos.  Unleash the power of Visual content. 

– Behind the Curtain of Explainer Videos.  Everyone’s got a story to tell.  Lets talk about how you can deliver your message with impact, utilizing Explainer Videos in your brand plan.

Speaker:

Robin SoloyRed Byrd Studio

Robin has been building visual content for over 10 years and specializes in building powerful & memorable animations that engage.  Robin will guide you through the science of explainer videos while walking you through the process of building animations that are customized to your company and your brand.  Robin will use examples to help highlight different strategies and techniques that are aimed at B2B & B2C.   Learn how you can leverage your content and create lasting impressions for your clients, employees and investors.

 

 

 

 


 

These Breakout Sessions Co-Sponsored By:

 

11:20am - 12:20am - Breakout Sessions: Choose One!

Apps – When You Might Need One? Why You Might Want One?

– In today’s digital age, apps are becoming more and more part of everyday life. As a small business, you often wonder “Am I losing business by not engaging with customers in this area? Does my business even need an app?” Stop thinking small and start thinking big. Apps are often considered for the customer – but what about your employees? Apps are becoming more commonplace in the work place. In this talk, you will learn how to take your company from excelling to exceptional by rethinking what you do day to day and how you can make your business, leaner and more efficient through this use of apps in business.

Speaker:

Fareed Quraishi – Lead Mobile Developer, Treefrog Inc.

Fareed Quraishi is an experienced mobile application developer with extensive knowledge in writing iOS-based apps using Apple’s Swift programming language, as well as Android and other smartphone platforms. He joined Treefrog Inc. in early 2016, bringing his education, his experience as a highly capable developer, and his business acumen to the team. Fareed advanced quickly and now leads the company’s mobile app development team. He holds a B.A. in Computer Science from the University of Windsor, and an Ontario College Advanced Diploma (O.C.A.D.) in computer programming from Conestoga College in Kitchener, Ontario. Fareed will take a deep dive into why it’s vital for modern businesses to embrace the app economy, and how a branded mobile app can help them do so.


Amplifying Your Content Strategy with Influencer Marketing

– The online world has become overwhelming as content marketing continues to be a main focus for many brands. One way to cut through the noise is to not be the only one talking about your brand. Working with influencers can help you break into new online conversations and get your brand in front of a larger audience. In this session we will look at what exactly is influencer marketing, how to identify and contact influencers, and how to build and measure a solid influencer marketing campaign. The session will include a comprehensive workbook to help get you started.

Speaker:

Crys Wiltshire – Digital Account Manager, Collaborative Haus

Crys Wiltshire is a digital marketer with over 12 years experience and a passion for content and social strategies. She is the Digital Account Manager of Collaborative Haus, a leading full stack marketing agency, located in Midland and serving clients worldwide. Crys holds a diploma in Advertising from Georgian College and is working on her MBA in Marketing at Athabasca University.

In her downtime, Crys spends her time with her family in beautiful North Simcoe. Her passion for social and content extends into her personal life as a blogger and brand ambassador. She writes primarily about her family and life in general at www.ideallyspeaking.ca. Follow her on Twitter @CrysWiltshire.

 

 

 


Explainer Videos.  Unleash the power of Visual content. 

– Behind the Curtain of Explainer Videos.  Everyone’s got a story to tell.  Lets talk about how you can deliver your message with impact, utilizing Explainer Videos in your brand plan.

Speaker:

Robin SoloyRed Byrd Studio

Robin has been building visual content for over 10 years and specializes in building powerful & memorable animations that engage.  Robin will guide you through the science of explainer videos while walking you through the process of building animations that are customized to your company and your brand.  Robin will use examples to help highlight different strategies and techniques that are aimed at B2B & B2C.   Learn how you can leverage your content and create lasting impressions for your clients, employees and investors.

 

 

 

 


 

These Breakout Sessions Co-Sponsored By:

 

12:20am - 1:20pm - Business Resource Showcase ft. TELUS Pitch Contest (Lunch)

Business Resource Showcase Featuring the TELUS Pitch Contest!

Explore business support services available to entrepreneurs and business owners on a local, provincial and national level. Enjoy food stations throughout the Business Resource Showcase prepared by Snow Valley with a highlight on locally grown and produced ingredients.


Business Resource Showcase Sponsored By:

1:30pm - 2:30pm – Breakout Sessions: Choose One!

Retail Reinvented

Establishing Yourself  as a Celebrity Expert: Gary will be sharing the journey from small town retailer to International Online seller of water filtration products.  He will be sharing the secret steps that any small business can use to expand their business far beyond their existing geographical borders.  His ideas and process will work for any retail business!

Speaker: Gary Beutler – Owner/Operator, The Water Store

Gary Beutler grew up in Midland and studied Business and Mechanical Engineering at Georgian College, Sheridan College and the University of Windsor.  He quickly proceeded to work in food management for Loblaws during the exciting days when the President’s Choice brand was created.  Gary is passionate about Midland and returned to the area opening Eurobuns Bakery in 1989, with his wife Sheryl, supplying food service accounts with fresh baked goods through out the region.

Discovering a huge need for water treatment, Gary established The Water Store in 2002 where he continues to help families who have concerns about the taste, smell, discoloration or staining caused by their water.  Gary loves sharing his passion for water treatment, so in 2012 the Gary the Water Guy youtube channel was born and was followed in 2015 by The Water Filter eStore, which is the online sales channel for water treatment equipment and consumables.

 


Are You Selling for your Competitors?

Things you need to know to stop losing clients: We all work hard to help our clients. Unfortunately, our sales efforts frequently push clients right into the arms of our competitors.  In this seminar learn how to get out of the client’s way and stop losing to your competitors.

Speaker: Rich Grof – Master Sales Coach, Rich Grof Performance Coaching


Rich Grof Performance Development is a leading provider of innovative, coaching, leadership and sales seminars – workshops for business and sales professionals.

We help those who want to achieve success in their business.  By using highly effective skills and techniques and our own sales systems, we activate people’s natural abilities to create and sustain lasting change so that our clients are amazed at how easy achieving success can be.

For those wanting more out of their business career and personal life, Rich Grof is an excellent connection to the dreams they want to create.

 

 


These Breakout Sessions Sponsored By:

2:35pm - 3:30pm - Breakout Sessions: Choose One!

Retail Reinvented

Establishing Yourself  as a Celebrity Expert: Gary will be sharing the journey from small town retailer to International Online seller of water filtration products.  He will be sharing the secret steps that any small business can use to expand their business far beyond their existing geographical borders.  His ideas and process will work for any retail business!

Speaker: Gary Beutler – Owner/Operator, The Water Store

Gary Beutler grew up in Midland and studied Business and Mechanical Engineering at Georgian College, Sheridan College and the University of Windsor.  He quickly proceeded to work in food management for Loblaws during the exciting days when the President’s Choice brand was created.  Gary is passionate about Midland and returned to the area opening Eurobuns Bakery in 1989, with his wife Sheryl, supplying food service accounts with fresh baked goods through out the region.

Discovering a huge need for water treatment, Gary established The Water Store in 2002 where he continues to help families who have concerns about the taste, smell, discoloration or staining caused by their water.  Gary loves sharing his passion for water treatment, so in 2012 the Gary the Water Guy youtube channel was born and was followed in 2015 by The Water Filter eStore, which is the online sales channel for water treatment equipment and consumables.

 

 


Are You Selling for your Competitors?

Things you need to know to stop losing clients: We all work hard to help our clients. Unfortunately, our sales efforts frequently push clients right into the arms of our competitors.  In this seminar learn how to get out of the client’s way and stop losing to your competitors.

Speaker: Rich Grof – Master Sales Coach, Rich Grof Performance Coaching


Rich Grof Performance Development is a leading provider of innovative, coaching, leadership and sales seminars – workshops for business and sales professionals.

We help those who want to achieve success in their business.  By using highly effective skills and techniques and our own sales systems, we activate people’s natural abilities to create and sustain lasting change so that our clients are amazed at how easy achieving success can be.

For those wanting more out of their business career and personal life, Rich Grof is an excellent connection to the dreams they want to create.

 

 


These Breakout Sessions Sponsored By:

3:45pm - 4:30pm - Closing Keynote Erin Bury

Erin is the Managing Director at Eighty-Eight, a Toronto-based digital marketing & design agency. Prior to Eighty-Eight she was the Managing Editor at startup publication BetaKit, and director of communications at Sprouter, which was acquired by Postmedia in 2011. Erin writes a monthly column for the Financial Post, and is a tech commentator on CTV News. She has appeared in publications including The New York Times, Forbes, CNN, and Canadian Business, and was named one of Marketing Magazine‘s top 30 Under 30 marketers. Her claim to fame is being retweeted by Oprah – twice.

9 Ways Startup Thinking Can Help You Become a Better Marketer
Erin has spent the past 9 years working in the startup space, first leading marketing at a startup; then running a startup publication and now owning her own marketing agency which works primarily with startups. This session will draw from her experiences, defining the difference between startup thinking vs. corporate thinking, and outlining how to apply an entrepreneurial mindset to your marketing programs. She will also highlight case studies of successful startup marketing programs, and give you tips on how to market to small business owners in your own community.

Erin Bury’s Keynote Proudly Sponsored By:

TD Canada Trust

5:00pm - Georgian Angel Network Event @ Kenzington Burger Bar

The Georgian Angel Network will be holding a member/guest evening at Kensington Burger Bar and will remain onsite for networking at the Social Night @ Kenzington portion of Xcelerate Summit.  Angel investors, guests and representative from City Hall will be onsite to continue the conversation around angel investment in our region.  This true collision of angels, local start ups and existing business owners will ensure that this will be a valuable night of networking.

7:00pm - Social Night @ Kenzington Burger Bar

Network with speakers, participants and other delegates to celebrate the close of Xcelerate Summit! Generously hosted by Kenzington Burger Bar in Downtown Barrie, we are joined once again by Barrie’s own punk rock band, Sonic Coalition. Join us in this relaxed networking event and engage with Barrie’s business community.


Social Night Co-Sponsored By: